This natural skincare brand based in Golden, Colorado grew to over $1M annual revenue while I was leading their creative services. 

When I started at Spinster Sisters in 2014, we were selling at farmer's markets — and when I left in 2021, we were on shelf at national retailers like Whole Foods Market! 

As the creative lead for Spinster Sisters, some of my proudest moments include: 

• Overhauling our packaging in 2018 to position Spinster Sisters as a luxury brand in the natural products space

• Our successful launch into premium grocery in 2019, including Whole Foods Market, HEB, and Kroger

• Growing the direct-to-consumer site on Shopify to almost a quarter of total revenue in 2021, helping the brand make it through the pandemic

Of course, this work wasn't done alone. Founder and CEO Kelly Perkins is an indefatigable force, and her vision and drive carried Spinster Sisters to national distribution. The Spinster Sisters logo and branding was created by Andy Cruz of ps:studios. I also had the support of a wonderful creative team, including designer Marshelle Coyle and copywriter Kristen Williams. 

Thanks for checking out my work! I would love to connect @jacquelyn.farnsworth on Instagram, or email me at hi@jacalac.com to chat about your design project.

Jacquelyn Farnsworth

Colorado based illustrator and designer. Feminist. Mountain biker.

Shop + Portfolio: jacalac.com